2009 Advertising Rates
Banners
All banners are sold on a CPM* basis. We offer discounts based on the volume of your buy.
| Unit | Dimensions (in pixels) | Rate |
|---|---|---|
| Box (above the fold) | 300x250 | $20 |
| Box (below the fold) | 300x250 | $5 |
| Big box | 300x600 | $30 |
| Leaderboard | 728x90 | $15 |
| Interrupter | 560x200 | $20 |
| Newsletter skyscraper | 160x600 | $30 |
Editorial sponsorship
$4,000 per week or $12,000 per month. Sponsorship includes:
- 250x70 logo placement in the body of the post
- Hyperlinked "Presented by" notation after the post's headline
- Daily 1-hour roadblock on the homepage of above-the-fold units
Sponsored content (Dealbreaker and Above the Law only)
$2000 per post.
Sponsored content appears in the sponsored content module in the right-hand column, just below the above-the-fold 300x250 unit on the homepage. All sponsored content posts are guaranteed to remain live on the homepage a minimum of 24 hours. Sponsored content posts are archived indefinitely on the site. Advertisers may decide whether they'd like comment functionality turned on or off for their sponsored content.
Webvertorials (Fashionista only)
$4,000 per post.
Webvertorials, written by the Fashionista staff, are posts that tout a product, service, or event. They have the look and feel of a normal Fashionista post. No more than one webvertorial is published per day, and all webvertorials are tagged as paid advertisements in order to avoid reader confusion.
Search box sponsorship
$1,000 per week or $3,000 per month. Sponsorship includes:
- Fixed banner placements on search results page
- 88x31 logo placement beneath the search box on all pages
Quicklistings
$250 per listing.
Quicklistings are small blurbs with an image (250 characters text, 4 lines max, 76x62 max image size) that can tout an event, product or service. Quicklistings are published in the main blogflow of the site. As posts are published throughout the day the Quicklistings will move down the page and will always reside in our archives (like any other post). Quicklistings are restricted to just one per day per site. You can see examples of previous Quicklistings at http://abovethelaw.com/quicklisting/.
CPM stands for "cost per thousand impressions." To have your ad appear 500,000 times at a CPM of $10 would cost $5,000 (500,000 impressions * $10 / 1000).
The minimum buy for any campaign is $2,500 per month.
